Marketing and constraints faced by brinjal growers in Maharashtra in the wake of covid-19 pandemic Athawale Snehal1,*, Suryawanshi Sunita2 1School of Social Sciences, College of Post Graduate Studies in Agricultural Sciences, CAU (I), Umiam, Meghalaya, India 2Agriculture Economics and Statistics Section, College of Agriculture, Nagpur, Dr. PDKV, AkolaMaharashtra, India *Corresponding author: snehalathawale98@gmail.com
Online Published on 18 October, 2023. Abstract The COVID-19 pandemic has brought the difficulties faced by farmers into sharp focus, particularly in countries with an agrarian economy. Brinjal is the major vegetable crop of Vidarbha region in Maharashtra state. The present study was carried out to study marketing and the constraints faced by farmers in marketing of brinjal in the wake of COVID-19. The study was conducted in kharif season during the year 2020-2021. Primary data was collected from 90 brinjal growers of three tehsils i.e. Amravati, Anjangon Surji and Achalpur of Amravati district. Marketing aspects was studied by calculating producer’s share in consumer’s rupee. The farmers were asked to rank the constraints faced during the lockdown in the order of significance. Garrett’s ranking technique was used to examine the farmers’ opinion. The investigation revealed that the Channel III (i.e. Producer - Wholesaler - Retailer - Consumer) was observed major channel of distribution. Producer’s share in consumer’s rupee was the highest in channel I (94.84%). In marketing of brinjal, uncertainty of prices (56.70) ranked first and high commission charges (51.40) ranked II are the major constraints perceived by the brinjal growers. Study recommended that, the government should take proactive measures like establishment of price stabilization mechanisms and strengthen marketing channels. Top Keywords Marketing, Constraints, Brinjal, Garrett ranking, COVID-19. Top |