An economic analysis of market power and marketing channel of Papaya in Jaipur city of Rajasthan Chaudhary Suman1, Jheebba S.S.1, Prakash Om2, Kantwa Ramesh3, Pawariya Vikash4,* 1Department of Agricultural Economics, SKNCOA, SKNAU, Jobner, Jaipur, Rajasthan, India 2SRF, ICAR-ATARI, Zone-II, Jodhpur, Rajasthan, India 3Department of Fruit Science, RSKVV, Gwalior, Madhya Pradesh, India 4College of Agriculture, Nagaur, Agriculture University, Jodhpur, Rajasthan, India *Corresponding author: vikashpawariya@gmail.com
Online Published on 18 October, 2023. Abstract In view of this the present study was undertaken by collecting monthly wholesale prices of papaya in Jaipur city of Rajasthan. Muhana mandi - the largest fruit and vegetable wholesale market situated in the Jaipur city of Rajasthan, was selected for the purpose of study. This study was based on the primary data which were collected by personal interview of the selected wholesaler cum-commission agents, retailers and processors using pre-tested schedules designed specifically for the purpose. In the results the market power was measured by two indices namely concentration ratio (CR) and Herfindahl-Hirschman index (HHI). Major marketing channels in the transportation of Papaya from mandi wholesaler to the consumer were identified. The results shows that the four and eight firm concentration ratio is 20.41 and 40.48, respectively whereas, HHI values for four and eight firm are 104.16 and 204.95 which implies that market is in perfect competition. Among the selected channels, major quantity of papaya moved through channel- I and minor quantity was moved through channel-II in the study area. Top Keywords Market power, Marketing channels, Concentration ratio, HHI. Top |