Handloom weaving: Critical factors influencing the satisfaction- the socio & economic context Venugopal Koppala1, Pranaya Deekonda2,5, Das Saumendra3,*, Jena Sudhir Kumar4 1Aditya Institute of Technology Management, Tekkali, India 2Aditya Institute of Technology Management, Tekkali, India 5Research Scholar, JNTU, Kakinada, India 3School of Management Studies, GIET University, Gunupur, Odisha, India 4Indian Institute of Management, Shillong, India *Corresponding author: somu.das2110@gmail.com (ORCID ID: 0000-0003-4956-4352)
Online published on 15 July, 2024. Abstract The miserable lives of handloom weavers are evident enough in every part of India where the handloom products are not all sustainable. There have been a lot of strategies to revoke the industry for many times in the way of schemes and interventions, but the efforts are all in vain and the livelihood of weavers is still alarming. Though there have been innumerable problems causing the decreased level of satisfaction of weavers, factors such as unorganised operations, product diversifications, credit needs, raw material, less returns and marketing issues are extracted to be critical in influencing the living conditions of weavers. The study is aimed to identify and assess the impact of certain critical factors on the increased levels of living weavers’ conditions in Srikakulam district, Andra Pradesh state. The study was carried out with a method mix of descriptive design, quantitative approach, non- probability sampling of convenience technique and cross- sectional survey method. The data collected was analysis through influencing statistics of factor analysis and multi regression analysis to extract the independent variables and explain the dependent variable respectively. Specific recommendations were offered be the research out of management implications with the interpretation. This paper explains the impact of each factor on the survival and sustainability of handloom weavers. Highlights • The livelihood of weavers is remains precarious, despite several attempts to shut down the business through plans and initiatives that have been ineffective. • Everywhere in India where handloom items are not entirely sustainable, it is apparent how terrible the lives of these weavers are as individuals. • Weavers’ level of happiness has declined due to a variety of problems but a number of factors, including unorganized operations, product diversifications, credit requirements, raw materials, low returns, and marketing concerns, are identified as being crucial in affecting artisans’ standard of living. • The effects of each element on the longevity and well-being of handloom weavers are discussed in this research. Top Keywords Handloom Weavers, Sustainability, Livelihood, External Factors, Factor Analysis, Multiple Regression Analysis. Top |