The Effect of Technical and Functional of Health Service Quality Toward the Image of Faisal Islamic Hospital

Hospital services industry is required to provide prime quality to patients, because patients will provide subjective assessment or form a direct perception of the hospital brand image. This study aims to determinethe effect of service quality on hospital image at installation of Faisal Islamic Hospital Makassar City. This research uses quantitative method with cross sectional study approach. The population were all patients treated at Inpatient Installation of Faisal Islamic Hospital. Samples were collected by systematic random sampling method with 223 respondent throughinterview using questionnaires. The data analysis usedwas chi-square and multiple logistic regression analysis. The results inicate that there are influences over professionalism (p = 0, 016), accessibility (p = 0, 016), competency (p = 0, 34), and communication (p = 0, 121), tangible (0, 012), assurance (0, 016). There is no effect of communication (0, 07) toward image. Based on multiple logistic regression test simultaneously, assurance is the influential variable on hospital image in Faisal Islamic Hospital Makassar.