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Asian Journal of Research in Marketing
Year 2022, Volume-11, Issue-5 (October)
Online ISSN : 2277-6621

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The effect of product market competition on the relationship between managerial ability and firm characteristics
Seyedreza Ghafarianzadeh, Milad Samimi
DOI:10.5958/2277-6621.2022.00017.2

The influence of social media marketing on purchase intention: The mediating role of brand equity
Kinga Wangpo, Sonam Wangmo
DOI:10.5958/2277-6621.2022.00018.4

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