Invertis Journal of Management
Year 2024, Volume-16, Issue-1 (January-June)
Print ISSN : 0975-6310
Table of contents  RSS Feed From The Editor’s Desk
Manish Gupta ‘Adopt-adapt-create’: An overview on the story of lux selling soap and stardom
Saurav Kumar Exploring the work–life balance of women in retail: A case study of shopping malls in the Bareilly region
Shaheen Efrah Ali, A.K. Sarkar Comparative analysis of NPA management policies: A case study of SBI and HDFC Bank
Mohd Akhlak Hussain Neuro-marketing insights: A neuroscience-driven approach to consumer- Centric marketing strategies
Manmohan Bansal, Lipi Nogai Top |