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Indian Media Studies Journal
Year 2006, Volume-1, Issue-1 (July–December)
Print ISSN : 0972-9348

Table of contents

Editorial

Editorial
Dr. Anil K. Rai ‘Ankit’

Communication Technology and Rural Development in India: Promises and Performances
Binod C. Agrawal

Culture, Media and Market in three Asian regions
Asmita Dubey

Celebrity endorsement: A strategic promotion perspective
Dr. Puja Khatri

Images of women in print media — A research inquiry
Prof. Uma Joshi, Dr. Anjali Pahad, Ms. Avani Maniar

Media, Technology and Rural development
Prof. Pradeep Mathur

Media, Technology and Economic development
Dr. Sandip K. Bhatt, Julius Mogaka Gekonde, Solanki Ashvinkumar Hamirbhai

Information Technology - Need of the hour rural development
Prof. Manoj Dayal

Technology for rural development role of telecommunication media in India
Dr. J.S. Giri Rao, Dr. S.N. Pattnaik

Folk media and Rural development
Dr. Harish Kumar

Internet addition and it's impact on the social behaviour of youth
Dr. Pradeep Nair

Opinion & Comments

War for news: Who is the Lord of the news space?
Bishen Kumar

Science communication: QUO vadis?
C.M. Nautiyal

Commentary

Sensitize grass root-level journalists to reach rural communities
Mrinal Chatterjee

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