Social media integration in marketing: Strategies, challenges, and future trends Dr. Malik Sushma1, Dr. Rana Anamika2 1Department of Computer Application, Institute of Innovation in Technology & Management, New Delhi, India, sushmamalikiitm@gmail.com 2Maharaja Surajmal Institute, New Delhi, India, anamica.rana@gmail.com Online published on 20 August, 2024. Abstract Social media now forms an essential aspect of contemporary marketing strategies, providing firms with hitherto unheard-of chances to engage, establish brand recognition, and connect with their target customers. This research paper explores the significance of social media integration in contemporary marketing strategies. Drawing upon a synthesis of academic literature, industry reports, and case studies, the paper examines the various strategies employed by businesses to effectively integrate social media into their marketing efforts. Additionally, it identifies common challenges faced in the process of social media integration and discusses potential future trends in this dynamic domain. This article seeks to advance knowledge of social media's influence on consumer behavior and corporate operations by offering insights into the changing role of social media in marketing. In-depth analysis of the importance of social media integration in contemporary marketing strategies is the goal of this research study. By exploring strategies, challenges, and future trends in this domain, the paper seeks to offer valuable insights for businesses looking to enhance their marketing efforts through effective social media integration. Top Keywords Social Media Integration, Marketing Practices, Strategies, Challenges, Future Trends, Brand Awareness, Engagement. Top |