(3.235.195.196)
Users online: 2004    [ij] [ij] [ij] 
Email id
 

Asian Journal of Research in Business Economics and Management
Year : 2018, Volume : 8, Issue : 3
First page : ( 1) Last page : ( 10)
Online ISSN : 2249-7307.
Article DOI : 10.5958/2249-7307.2018.00022.1

Measuring Information Potential to Motivate Consumer for Online Shopping: A Review Analysis Approach

Kumar Ajay1, Dr. Kashyap Anil Kumar2

1Ph. D. Scholar, Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India. ajayschlr@gmail.com

2Assistant Professor Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India. kumarkashyapanil@gmail.com

Online published on 17 March, 2018.

Abstract

In modern era where online market has emerged as an alternate channel, appropriate use and placement of information became a crucial factor for organizational success and survival. In online market place customers interact in virtual world, where controlling information or putting barrier to access the information is next to impossible. In this research article, we theoretically explored information motivation which is an important factor in the context of online shopping. The information motivation is encompassed other sub-factors like information access motivation, customize information motivation and product related information motivation. At the end of the research article profound discussion is presented with valuable insights about information motivation. This article also provide managerial implication about the importance of information motivation.

Top

Keywords

Online shopping, shopping motivation, information motivation, a review analysis, e-commerce.

Top

  
║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
610,279,953 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.