ACADEMICIA: An International Multidisciplinary Research Journal

Baahubali is a 2015 Indian bilingual epic historical fiction film directed by S.S. Rajamouli. Produced by Shobu Yarlagadda and Prasad Devineni, it is the first of two cinematic parts. The film was simultaneously made in Telugu and Tamil and dubbed into Hindi, Malayalam and French languages. Baahubali casted of Prabhas, Rana Daggubati, Tamannaahand Anushka Shetty in lead roles. Ramya Krishnan, Sathyaraj, Nassar, Adivi Sesh, Tanikella Bharani and Sudeepappear in supporting roles. Baahubali: Baahubali, first non bollywood film to gross over 500 crore (US$75 million) worldwide till date. An International version of Baahubali: edited by Vincent Tabaillon is scheduled for a screening at the Busan International Film Festival in October 2015. The film was shot using Arri Alexa XT camera; the principal photography began at Rock Gardens in Kurnool on 6 July 2013. Sabu Cyril was the production designer for the film, the soundtrack and background score for the film was composed by M. M. Keeravani, and V. Srinivas Mohan was the visual effect supervisor. The film released on 10 July 2015 in 4, 000 screens worldwide in Telugu, Tamil, Hindi and Malayalam languages. According to Assocham (2010) claimed that in Indian film Industry, the hardly 5% of the films used to get break-even. In such circumstances, the case study attempted to know the crucial role of marketing that make film to become a hit or blockbuster in the box office collection. Can Marketing create sense of urgency or desire to consume in the mind of audiences to watch movie? Will sense of urgency be translated into box office revenues? To Study promotions of Baahubali and its influence over box office collection.