Customer Engagement Practices of Insurance Companies: A Study in Raipur City

Insurance companies in India were operating under a covered and regulated environment. After the advent of LPG policy implemented by the Government in 1992–93, the world of insurance companies, show drastic changes. Indian Insurance companies always told by the regulators whom to serve? How to serve? and when to serve? Thus they found themselves clueless when insurance market was opened for Private players. Private players have transformed the Insurance Markets. Now it is very difficult to find customers, serve them and retain them. The insurance companies have now stated using technology to engage Customers and satisfy them. This paper is an attempt to study the customer the customer engagement practices.