E-Solopreneur Model-A Conceptual Framework

The rural economy plays a significant role in the economic development of India. According to World Bank estimate (2015), 67% of India's population reside in rural India. It is imperative to focus on rural development which would improve the rural economy. Rural economy is largely dependent on agriculture. However, agriculture productivity is uncertain since, it mainly depends on rain. Therefore, there is a need to provide support for non-farming activities such as household and non-household manufacturing, handicrafts, processing, repairs, mining, quarrying, transport, trade etc. Rural entrepreneurs generally engage in these activities. The main constraint for rural entrepreneurs is their reach to market.

Technology can act as an enabler to connect rural entrepreneurs to the market. In the rural economy, women entrepreneurs have emerged as the prime drivers for economic growth and improvement in quality of life. However, their growth to prominence has not been without hurdles. They have been operating under many constraints. This paper attempts to develop an E-solopreneur model which could help solopreneurs to effectively overcome the major constraints-connecting with target customers and markets. The other objective of this research paper is to make solopreneur a successful entrepreneur.