Role of private organizations in promoting destinations near by Vaishno Devi Shrine

The destinations serve both tourists and the natives. Some destinations help each other to grow up. Host population and the intermediaries (Travel Agents, Tour operators, Hotels, Taxies etc.) have to play a very important role. This study shows about the role of Vaishno Devi that how it is helping nearby destinations which are unknown to the people before and these destinations are becoming famous among the people now days. Indeed, the study suggests that some dual-purpose destinations ought to consider a multiple positioning strategy to appeal to these different segments. Main-destination and through travelers come from different geographic areas, have different demographic profiles, and exhibit different behavior in the destination. The data for this study will be collected from host population and intermediaries engaged in pilgrimage tourism activities. The extent of involvement of Intermediaries in pilgrimage tourism of nearby destinations of Vaishno Devi is elucidated in this study. This research will be based on primary and secondary data. Primary data required for this study will be collected by interviewing the employees of the government and non- government bodies those are related with tourism of Jammu and Kashmir and Secondary data required for this study will be collected from different authentic source old records, newspapers, and official websites.