INROADS- An International Journal of Jaipur National University

Entertainment can add salt in this uncomfortable and distasteful life. It is the way of entertainment which keeps the life going. Else, life becomes very dull and boring. The media and entertainment industry is a skyrocketed sector for the economy. Proving its materiality to the world, this industry is at the cusp of generating a new era. With the high in demand, hundreds of movies are released per year and a lot of media-related videos are generated, and the number of people as audience of a particular sub-category is also increasing. This means huge amount of data is getting created inevitably on both ends. This enormous amount and a variety of data are considered to be big data. This data is stored and analysed for future predictions. Predictive analysis can play a vital role for a better future, be it the better future for entertainment. It can be beneficial for producers and consumers as well; a producer can decide precisely what its users want, how profit could be maximised, how cost could be minimised and many other things. On the other hand, while keeping personal choice in mind, a consumer may be able to filter out content on the basis of information that comes as a result of predictive analysis.