Journal of Global Communication

This study explores the perceptions and use of AI-generated tools by UI/UX designers and developers in web development. It aims to identify the types of AI tools commonly used, assess their benefits and challenges, and understand their impact on innovation. Adopting a qualitative approach, the research combines in-depth interviews with a comparative analysis of AI tools used for wireframing, prototyping, and design suggestions. Findings reveal that while AI tools significantly enhance efficiency and streamline workflows, they also have limitations. Designers view AI as a partner in creativity, acknowledging both its potential and constraints, while developers appreciate its role in improving collaboration and automation. The study underscores the importance of balancing AI’s efficiency with human expertise, highlighting AI’s evolving role in enhancing UI/UX development and fostering innovation.