Mass Communicator: International Journal of Communication Studies
  • Year: 2021
  • Volume: 15
  • Issue: 3

Influence of designer fashion handbags on movie stars, celebrities and popular culture

*Associate Professor, Department of Leather Design, National Institute of Fashion Technology, Kolkata, India

**Associate Professor, Department of Design, Banasthali Vidyapith, Rajasthan, India

Online published on 1 November, 2021.

Abstract

Fashion has been a common denominator across most sections of urban living which has influenced society many ways of living, thinking, buying and wearing. We have possibly been influenced by movies in the most profound manner especially by Hollywood and its continuous charm on romancing the past and what the present offers with a prelude into the future. Clothing has been the major focus in most of these influences while another very important area not always given its due has been handbags. This paper tries to analyse and explore the role of fashion in building up of the persona related with movie stars and celebrities while exploring the role played by handbags in adding to their persona and their influence on popular culture. The paper also tries to look at the important role played by The French Artisanal expertise of the 19th century, the French Couture Houses their legacies, Italian handcrafted mystiques in mid-20th century and into the present-day conglomerates of fashion and luxury.

Keywords

Fashion handbags, Couture Designers, Artisanal, Hollywood Movies