SAARJ Journal on Banking & Insurance Research
  • Year: 2016
  • Volume: 5
  • Issue: 2

Importance motivational methods on marketing management in the lightindustry enterprises

  • Author:
  • Jamshid Jalilov Ganijonovich
  • Total Page Count: 13
  • Page Number: 1 to 13

University of Economics, Tashkent, Uzbekistan

Online published on 20 September, 2016.

Abstract

For the role of the lightindustry of the Republic of Uzbekistan in the Commonwealth of Independent State (CIS) countries was given an assessment. In the years of independence, increasing dynamics were formed of light industry enterprises of the country and was identified influences to the internal and external social-economical factors.

The main goal of the paper is discussing motivation methods for consumers of production on lightindustry enterprises. The importance of consumers of production on lightindustry enterprises motivation is growing all the time in the enterprises. Many researches have been made to find out the effect the motivation have in the productivity of the company. This paper is about the motivational methods. The author of this paper are interested in this subject and wanted to find out in practice what the motivational method is effectively in light industry enterprises. The main subjects will be motivational method, and the affect they have on consumers of production in lightindustry enterprises. To find out the results for the research, questionnaires were delivered to the consumers of production in lightindustry enterprises. The purpose of this kind of research is to find out which factors could be improved in the light industry enterprises and how to have attracted consumers every time. In this research it is explained what kind of motivational method have an effect on consumer. Also the characteristics of Uzbek culture will be analyzed and the affect on consumer will be estimated. The main aim was to find out the consumer satisfaction in lightindustry enterprises of Bukhara region, Uzbekistan and to find out possible aspects for improvements.

Here, we analyze the impact of motivational methods on lightindustry, in conditions of economic modernization. Motivation methods analyze the impact of imposing consumers. Recommendations of found out effectively motivational methods for consumers are considered.

Keywords

Motivation, motivation method, consumer motivation