It is too difficult to measure the salesperson job Management experts have debated for decades that the most useful way to assess employee performance in today's businesses is mix of subjective and objective measures in the process of performance evaluation, whereas each having its strength & weakness. It is difficult to infer that which tool is appropriate to measure the performance, but ultimately the objective is to enrich the proficiency of sales & sales person. Performance evaluation not only helps in hiring more sales people but also help in allocating them more effectively to the various sales territory& improving sales person productivity through better calling patterns in terms of consumer & product line. This paper examines the impact of both objective & subjective measures of evaluation in the sales department through various methods of evaluation. There are several factorswhich describes the productivity of sales person in this study multiple estimation results lead to an improved understanding of the phenomenon being studied and a model has been developed based on behavioural dimension which will support for evaluation
Performance evaluation, qualitative & quantitative factors, Salesperson
