Pacific Institute of Management, Udaipur(Raj.).
The term Human Resource Development has two parts namely: Human Resource and Development. "Human Resource" may be thought of as "the total knowledge, skill, creative abilities, talents and aptitudes of an organization's workforce, as well as the values, attitudes and benefits of an individual involved in the organization. "Development" means enhancing/improving skills/capabilities of an individual in the present job as well as bringing into the light the hidden qualities of an individual for a future job assignment. For development of an individual (or total workforce) in the organization, HR people implement certain HRD Interventions/techniques, like performance appraisal, potential appraisal & development, performance coaching, career planning, training, rewards, employee welfare, & quality of life etc.
This paper goes on to present the major findings based on descriptive research design undertaken with the help of structured questionnaires to study the HRD Techniques for marketing professionals in IT Industry. Data is based on the responses from five top management personnel & 25 marketing personnel from the sample of five IT organizations in the year 2003. This paper employs certain statistical tools for assessing whether the hypotheses that had been formed are valid or not. The results show that the sample organizations do not differ significantly in their HRD Techniques being used & are having excellent HRD Techniques for Marketing Professionals.
