Mangalmay Institute of Management Studies (MIMS). Gr. Noida.
The purpose of this paper is to investigate the emergence of marketing strategy and e-Commerce with the help of e-Marketing mixes and Internet marketing and sales process. The organisations are required to be ready, and able to adapt to the ever-changing environment of e-marketing mixes, and Internet marketing and sales process according to the need of customers along with its importance to today's e-businesses. It is necessary in all industries, that in order to stay competitive, organizations must be able to utilize the various applications and tools of Internet technology offering for e-businesses.
