1Department of Management, Institute of Management Studies, Dehradun, Uttarakhand.
2Department of Management, Institute of Management Studies, Dehradun, Uttarakhand.
This article is an attempt to study the evolution of internet, E-commerce and internet shoppers class in India. The article investigates various issues pertaining to internet usage, determinants and deterrents for success of E-commerce. Changing roles and usage of internet in B2C and C2C segments are also discussed. The article concludes with presenting a demographic profile of internet shoppers class in India andthe impact of E-commerce on future of business.
