Afro Asian Journal of Anthropology and Social Policy
  • Year: 2014
  • Volume: 5
  • Issue: 2

Information technology sector and its culture in India

Faculty Member, Goa Institute of Management, Goa, India

Online published on 30 December, 2014.

Abstract

The objective of this essay is to highlight the changes that occurred in the information technology (IT) workspace. It seeks to provide a sociological analysis of the cultural changes since the arrival of global IT culture in India. The neo-liberalization of 1991 has provided a critical turning point in reversing India‘s stagnating industrial growth and turned it into an important destination for information technology (IT) investment (Athreye, 2003). Since, then several multinational firms either directly invested in India or have tie-ups with the domestic firms. Either way India has occupied a prominent position in the global information technology scenario. The Indian IT sector emerged out of the global demand for new technology-driven products and services such as software application, and software tools.