1Faculty of Administrative Science, Aljanad University for Science and Technology, Taiz, Yemen
2Faculty of Engineering and IT, Aljanad University for Science and Technology, Taiz, Yemen
3Faculty of Engineering and IT, Aljanad University for Science and Technology, Taiz, Yemen
4Faculty of Engineering and IT, Aljanad University for Science and Technology, Taiz, Yemen
5Faculty of Engineering and IT, Aljanad University for Science and Technology, Taiz, Yemen
Trust plays a pivotal role in the global online shopping ecosystem, yet it remains a complex construct with varying definitions and dimensions.
This research aims to investigate the significance of different aspects of trust, including behavioral trust, competence trust, and intentional trust, within the context of online commerce. Additionally, the study examines the interplay of other critical factors such as perceived risk and the influence of technological tools on trust formation.
A systematic literature review was conducted, analyzing 30 academic journals and 7 books sourced from four major databases: ScienceDirect, Taylor & Francis, Web of Science, and JSTOR.
The findings indicate that trust significantly mitigates perceived risk and fosters commitment and satisfaction among both buyers and sellers in online transactions. This study contributes to the understanding of trust in e-commerce by highlighting its essential role in enhancing user experience and promoting sustainable online business practices.
Trust, Online Shopping, Competence, E-Commerce, Benevolence
