Marketing Problems of Women Entrepreneurs: A Case Study of Namakkal and Karur Districts of Tamil Nadu

The objective of the paper is to explore marketing difficulties faced by the won entrepreneurs. A case study is conducted with a sample of 120 women entrepreneur of Namakkal and Karur districts of Tamil Nadu. Socio-economic background of the won is taken into consideration as gender has link with the difficulties in entrepreneurship. A well-defined questionnaire is used to collect the data. The study finds that the won entrepreneurs are in a position to seek appropriate training·progress and the bank finance may further be extended and the governmental efforts to purchase their products are also required.