1Dhanalakshmi Srinivasan Institute of Business Management, Perambalur
2Department of Management Studies, Mahendra Engineering College, Namakkal.
The study is undertaken to examine the advertising strategy of an energy drink and its advertising mix for attracting the customer. The objective of the study is to identify the advertising factors adopted for developing the advertising strategy for creating an effective advertising campaign of an energy drink in Salem city. The sample size is 200 and the convenience sampling is used for collecting the data through an interview schedule. The results have been analyzed in detail and on the basis of the obtained results, an advertising strategy of an energy drink has been suggested.
Energy Drink, Advertising Strategy, Media and Advertising Research
