ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2020
  • Volume: 10
  • Issue: 10

The effect of social media on brand equity factors in terms of housing industry in Uzbekistan

Marketing and Sales Manager of Thellia Esthetics, Tashkent, Republic of Uzbekistan

Online published on 1 December, 2020.

Abstract

This article is devoted to the analysis of the effect of social media on brand equity factors in terms of housing industry of the Republic of Uzbekistan. In addition, it considers the role of social media in developing a favourable image of the housing industry in our republic.

Keywords

Social Media, Brand, Housing, Traditional Marketing