Marketing and Sales Manager of Thellia Esthetics, Tashkent, Republic of Uzbekistan
Online published on 1 December, 2020.
This article is devoted to the analysis of theoretical foundations of the concept of brand equity. Also, it considers the functions of brand equity in terms of current conditions. Moreover, the article provides a comprehensive overview of the opinions of various scholars and market analysts on the “brand equity” concept.
Brand, Brand Equity, Consumer, Customer, Brand Awareness, Loyalty
