Improving competitiveness by digitizing the economy in the service sector

The modern economy is post-industrial, while it is often called a new, innovative, economy of knowledge, competencies, network interaction. The beginning of the 21st century brought the development of digital technologies based on the information revolution and the processes of globalization of the economy. Information in society and business processes has become the main resource. In human hands, it is transformed into knowledge, and socio-economic relations are increasingly transferred to the network space. Increasing the competitiveness of entrepreneurial structures in the domestic and foreign markets involves a transition to an innovative model of economic development, which involves a high concentration of knowledge-intensive production, knowledge, competencies, technologies. The authors of the article show the essence and increase of competitiveness in the service sector due to the digitalization of the economy.