Lecturer, Department of Russian Language and Literature, Ferghana State University, Uzbekistan
Online published on 8 January, 2021.
The article deals with the problem of scientific identification of spiritual and aesthetic potential of the individual in conditions of mass informatization of society. The main categories and presumption of aesthetics are interpreted in terms of semiotics. The essence of interpretation of the aesthetic potential of the individual
Information Anthropology, Artefact Environment, Semiotics, Potential, Spirituality Phenomenon, Iconic Sign, Sign Index, Sign Symbol, The Law Of Harmony