Finger licking food for thought: Journey of An Entrepreneur

This case reflects the life of an entrepreneur. Entrepreneurship is the most powerful term which is imperative across the world. The progress of any country depends on entrepreneurship. Hence, entrepreneurship is inevitable and indispensable. Entrepreneurship includes more essential things such as initiative, creativity, innovative ideas, understanding the customers and competitors, satisfying the customers, know the market and a lot of uncertainties and challenges. Entrepreneurship can be classified into large and small businesses. Now a day's small scale business plays a vital role to accelerate the country's growth. As India's population is vast with a different culture, wherein small scale business predominantly plays a major role. Moreover, small scale businesses satisfy the customer needs, bring more innovations, highly competitive, good quality and variety of products and services, specifically focus on rural areas, create more entrepreneurs, employment and support their livelihood. This case talks about one such entrepreneur who is running the hotel and his entrepreneurship strategies. I have described more details about the hotel and the business model in this case. It is a small hotel named “UBM HOTEL”. Last decade, if Customers wants to have non-veg food, UBM hotel would be their first and foremost choice. This case described the quality of the products, goodwill of the business, customer service, loyalty to the customer and ethics in business.