Some issues of innovative culture

The article examines some theoretical and methodological issues of the problem of innovative culture in the light of the challenges of our time. The effectiveness of the innovative activity of social actors is largely determined by the state of the so-called innovative climate of society, which, in turn, depends on the nature of the attitude towards innovations on the part of the main social groups, on the part of different generations. One of the most developed modern applied scientific disciplines is innovation management, understood as a body of knowledge and a system of actions aimed at achieving the competitiveness of the created innovations. In a historically short period of time, before the final result of innovation asserts itself, selection occurs either-due to the distorted interests of the majority (“false consciousness”, ideology), or due to the-imposed interests of those who have power and are able to suppress any claims from adherents of alternative (innovative ) norms and values.