KBC, india’s most famous game show: An analysis

Today, there are more than a dozen reality shows on air across all kinds of channels, from general entertainment to youth channels to the regional, all on prime time. These reality shows offer a wide scope for brand visibility. In this context, Kaun Banega Crorepati as a reality show was studied for its impact and the economics involved. The attempt of this article is to provide insights on the working of the TV channels, production houses, marketers & advertisers that provide the sponsorship, the general comparison of reality shows with serials and the overall impact created.