*Teacher,
This scientific article focuses on the use of euphemisms in Turkish to describe the negative traits of a person. Units used to express negative properties are analyzed. The linguistic possibilities of expressing a person’s image through zoonyms are considered. In Turkish, the emphasis is on the language vocabulary, reflecting the negative image of people and revealing their character.
Language, Human Image, Character, Euphemism, Zoonym, Image, Portrait, Positive, Negative, Appearance, Analogy, Image, Alternative, Equivalent, Volume Of Language, Transfer Of Meaning