*Teacher, Department of “History, Culture, Politics and Economy of the Turkic People”, Tashkent State University of Oriental Studies, Uzbekistan Email id: zebosalimova1990@gmail.com
Online published on 12 February, 2021.
This scientific article focuses on the use of euphemisms in Turkish to describe the negative traits of a person. Units used to express negative properties are analyzed. The linguistic possibilities of expressing a person’s image through zoonyms are considered. In Turkish, the emphasis is on the language vocabulary, reflecting the negative image of people and revealing their character.
Language, Human Image, Character, Euphemism, Zoonym, Image, Portrait, Positive, Negative, Appearance, Analogy, Image, Alternative, Equivalent, Volume Of Language, Transfer Of Meaning
