Pragmatics in eflteaching: avoiding pragmatic failure in cross-cultural communication

In teaching process of foreign languages there is a vital role of knowing pragmatics especially in cross cultural communication. teachers should focus on pragmatic awareness of foreign language learners in order not to make false interpretation or face to misunderstandings while communicating with native speakers who have various cultural and social backgrounds. This article states the problematic issues of teaching pragmatics in communicative competence and pragmatic failure of using the target language.