ACADEMICIA: AN INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL
  • Year: 2020
  • Volume: 10
  • Issue: 12

A study on microeconomic impacts of e-business on the economy at cuddalore dist

*PhD Research Guide, Professor and Head, Department of Business Administration, Raak Arts & Science College, Perambai, India

**PhD Research Scholar, Assistant Professor, Department of Business Administration, Raak Arts and Science College, India

Online published on 12 February, 2021.

Abstract

The adoption of e-business at the microeconomic level of retail, wholesale, and labor market transactions has an enormous impact on the performance of firms and the economic welfare of consumers and workers. This article reviews, in broad outlines, the economics of e-business, focusing on empirical research. The fundamental notion that ebusiness and adoption of ICT lowers the cost of transferring, storing, and processing information is used to organize the examination. E-business spheres of impact covered in- clude B2C and B2B e-commerce, the labor market, and the productivity of firms. This article covers both the predicted impacts of e-business on the economy suggested by eco- nomic theory and evidence on their empirical magnitude, building a framework to under- stand why e-business has proliferated and what the economic benefits are. The article concludes with some of the new policy challenges accompanying the rewards from e- business in the economy, touching on issues of price discrimination, competition, and some disadvantages of new markets.

Keywords

Discrimination, Competition, E-Commerce