ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2020
  • Volume: 10
  • Issue: 4

Business analytics: shaping the future of management

School of Management, The NorthCap University (Formerly ITM University), Gurugram, India, Email id: dr.eshajain1985@gmail.com

Online published on 18 May, 2020.

Abstract

For the present business executive, a single word will characterize their professions: Data. The computerized economy is upsetting organizations, regardless of whether it is enormous multinationals spreading over nations or a two-man start-up in a carport. With enormous datasets now accessible, the business world and financial markets are scrambling to adjust to this quick-moving progression of information. In this paper, a descriptive study has been done to check the impact of business analytics in shaping the future of management by showing its existence in all the spheres of management like marketing, finance, human resource, manufacturing, supply chain, customer relationship management, credit card companies, etc. the study found that as information continues heaping up continuously, an ever-increasing number of associations are depending on Business Analytics and Business Intelligence instruments to help gainfulness and advance business activities. It is also suggested organizations should incorporate business analytics inside their system so that they will not get behind in competition and can analyze the opportunities on time to gain maximum advantage.

Keywords

Big Data, Business Analytics, Business Intelligence, Management, Technology