The role of political and technological means in the process of political communication

Modern mankind is in a stage of fundamental transformation associated with the transition from industrial to post-industrial, information society. This article discusses the conceptual approaches of the role of political and technological means and in the process of political communication. When conducting research, special attention was taken into account that the ability to control the behavior and mass consciousness of individuals is associated with the influence of a number of elements that are concentrated in the sphere of the unconscious. Among the most significant of them are attitudes and stereotypes that can be formed under the influence of political and technological means. Thus, T. Hobbes, in his work on the fight against the “poison of rebellious teachings” weakening the state, which could lead to its disintegration, called for the use of the force of law against mistakes themselves, and not against those who make mistakes.