1Department of Management, Islamic Azad University, Center Tehran Branch, Tehran, Iran
2Master of Management, Firouzkoh Branch, Islamic Azad University, Firouzkoh, Iran
3Department of Environment and Energy, Islamic Azad University, Science and Research Branch, Tehran, Iran
By achieving modern methods, customer-oriented organizations and institutes are constantly trying to search for other solutions to inspire more customers so that based on their interests and attitudes, they voice their opinion to the superiors of the organization. Numerous researches all indicate that customers can change the production line. Therefore, organizations consider “voice of customer” more than before. They are constantly ready to meet customers‘ demands. In this paper, we study the voice of customer in The municipilties of tehran. Fuzzy multiple criteria decision making (FMCDM) is one of the suitable models of ranking the key criteria of the voice of customer. In fuzzy analytic hierarchical process (Fuzzy AHP) and Fuzzy decision making trial and evaluation laboratory (Fuzzy DEMATAL), we ranked the key criteria of the voice of customer in Iran in the municipalities of Tehran.
Fuzzy DEMATEL, Fuzzy AHP, FMCDM, Voice Of Customer
