Impact of inflation on consumer behaviour towards gold - A study

India throughout its history has always considered gold as a valuable commodity. Indians not only consider gold for the purposes of investment but also as a status symbol.the obsession of Indians for gold is well known around the world. The strong price increase seen for gold in recent years has been the result of a complex of short-term factors including a weak dollar, low real interest rates, and high levels of financial stress and central bank quantitative easing policies, which may have raised the tail risk of high inflation. The researcher has tried to find out the relationship between the purchases of gold with respect to Inflation. For this study we have collected the response of 30 respondents & analysed using simple percentage method.