ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2020
  • Volume: 10
  • Issue: 6

The effect of properties of electronic advertising in united arab emirates

Assistant Professor of Public Relations, Department of Mass Communications, School of Arts and Social Sciences, Al Dar University College Al G, Dubai. Email id: entisar543@yahoo.com

Online published on 10 August, 2020.

Abstract

Electronic advertising is promoting that uses the Internet and different types of digital media to enable a business to advance and offer products and enterprises. It includes special commercials and messages conveyed through email, online advertising on search engines, and websites of social media, banner ads on Web sites or mobile and affiliates programs. The reason for utilizing Electronic advertising is to achieve aextensive scope of potential customers by interfacing with them over the web. It is additionally significantly more financially effective as you can fund your advertising within the boundaries of your own budget. Another-extravagance of Electronic advertising is, Target Marketing-. This implies you can target your-desired group of clients in light of an extensive variety of criteria, for example, age, area, sex and religion, in addition to significantly more.

Keywords

Electronic Advertising, Target Marketing, Digital Media, Promotion, Online Promotion