Correlation of alienation and consumerism

The article discusses the relevance of the problem of exclusion and consumerism. In the modern world, loneliness is becoming one of the priority topics not only in philosophy, but, first of all, in psychology and sociology. They must have this "identity" if they want to sell their goods or services; this person must be attractive, and, in addition, its owner must meet a number of other requirements: for example, he must be energetic. A person feels himself as a commodity, his value not as "use value", but as "exchange value". A living being becomes a commodity in the "market of personalities." Since people with a market character do not feel deep attachment to either themselves or others, they are absolutely indifferent to everything, but not because they are so selfish, but because their attitude towards themselves and others is so fragile.