Boosting of ayurveda through make in India

Ayurveda has gained a lot of global attraction. Being one of the main features of tourist attraction down south, many Ayurvedic centers are on a rise today. India is emerging as a great destination for medical tourism because it has several pull factors like excellent medical treatment at low cost, easy accessibility, picturesque locations for excellent holiday, etc. Sprouted in the pristine land of India some 5000 years ago, Ayurveda, the science of life and longevity, is the oldest healthcare system in the world and it combines the profound thoughts of medicine and philosophy. Since then Ayurveda has stood for the wholesome physical, mental and spiritual growth of humanity around the world. Today, it's a unique, indispensable branch of medicine, a complete naturalistic system that depends on the diagnosis of your body's humours - vata, pitta and kapha - to achieve the right balance. Kerala possesses an unbroken tradition of Ayurveda that has surpassed the many invasions and intrusions both foreign and native. For hundreds of years the Ayurveda Vaidyas (traditional practitioners of Ayurveda) were almost the only access for people seeking healing from every kind of disease in Kerala. The legendary eight families of Vaidyas (Ashta vaidyas) and their successors treated the entire state for centuries. Unlike the other Indian states the status of Ayurveda in Kerala is not alternative but mainstream. In fact, today, Kerala is the only State in India which practices this system of medicine with absolute dedication.

The objective of my study is

To understand the role of Make in India to promote tourism in Kerala using Ayurveda as a weapon.

This study is purely based on secondary data and is descriptive in nature. The Secondary data is collected from various published sources like Journals and Websites.