The role of marketing in regional development of the republic of Uzbekistan

This article analyzes the features of marketing in the regional development of the strategy of innovative development of the Republic of Uzbekistan and describes the views on them. It was noted that in order to develop exports, we need to pay more attention to marketing in the region. According to modern approaches, the marketing of the region can be defined as a way to establish, build and support such relationships with different market entities. The most important tool for the development of innovative entrepreneurship in the regions of the Republic of Uzbekistan is to create a positive image of the region to attract foreign investment for the development of regional marketing and entrepreneurship, aimed at creating a favorable business environment in the region and beyond.