The impact of tourists perception on tourists satisfaction: In northern province, Sri Lanka

Sri Lanka is recognized as a popular tourist hot-spot and has witnessed the tourist arrivals rising gradually in the postwar era. Tourism is one of the largest and fastest growing industries in Sri Lanka. Also, the country comprises of diverse natural and anthropogenic resources which pull the tourists to the destinations. Research objectives are to find out the relationship between Tourists’ Perception and Satisfaction and to identify the impact of Tourists Perception on Satisfaction in Northern Province, Sri Lanka. There are 200 tourists were survey to collect data to identify the impact of Tourists’ Perception on Satisfaction in Northern Province, Sri Lanka. Tourists’ Perception and Tourists’ Satisfaction are significantly correlated at 0.01 significance levels. The correlation value between Tourists’ Perception and Tourists’ Satisfaction is 0.553 which is significant at 0.01 levels. Multiple regression analysis was used to test if the Tourists’ Perception significantly predicted Tourists’ Satisfaction. The results of the regression indicated the two predictors explained 35.6% of the variance (R2=.37.4, F(49.082). There is a positive relationship between those nine factors with the tourist satisfaction. Meaning that, these factors contributed in creating positive perception about the destination and satisfied stay. Relatively, the regression results highlighted that four factors (Guide Services, Tourist Attractions, Price Levels, People & Staff) contributed minimally, while the other factors (Accommodation, Food and Beverages, Climate, Safety and Security, Infrastructure Facilities) contributed more to the satisfaction of the tourists.