1Scientific Researcher, National University of Uzbekistan named after Mirzo Ulugbek, Uzbekistan
Online published on 3 April, 2021.
The article is devoted to the analysis of changes in the communication processes of the late XX -early XXI centuries, reflecting the powerful impact on the real life of modern mass media, the problems associated with understanding media text in the condition of Mass Media convergence, clarifying the role of the Mass Media in forming society and individual recognition and how far their influence extends on modern man.
Text, Media Text, Discourse, Discursive Activity, Cohesion, Coherence, Intertextuality, Media, De-Personification
