The effective use of tourist potential of destinations (in case of Nurabad district, samarkand region)

This article analyzes tourism potential of Nurabad district that is located in the western site of Samarkand region. The SWOT analyses are used to determine and identify tourism potential of the destination. Moreover, the economic situation of the district and its tourism resources has been analyzed and golden opportunities to develop tourism industry with the base of tourism resources have been studied. Furthermore, article highlights that except cultural, historical and ecological tourism, the district has potential to develop other niche tourism market and attract various tourist segments.