ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2023
  • Volume: 13
  • Issue: 7

Responsible consumerism in healthcare

1Senior Research Fellow, Department of Commerce, Punjabi University, Patiala, India

2Assistant Professor, PG Department of Commerce & Management, Sri Guru Teg Bahadur Khalsa College, Sri Anandpur Sahib, Punjab, India, Email id: bskhalsa23@gmail.com

3Associate Professor, Department of Commerce, Ramanujan College, University of Delhi, India, Email id: kanwaljeet89@gmail.com

Online published on 7 August, 2023.

Abstract

In the field of medicine, consumerism is meant by the provision of health care and providing information to patients from online resources and advertisements targeted directly at them. Healthcare has become a consumerist era. Consumers can now easily learn about their wellness ailments and potential remedies because of advertising of medications which are direct to consumers, health newsletters by renowned hospitals and other medical institutions, and, the most critical is the nearly universal availability of the Internet. Both patients and healthcare professionals are faced with opportunities and challenges as a result. Implementing comprehensive policies governing patient consumption is the natural answer to concerns about it. This paper attempts to review the studies related to this concept and synthesise all of them to get a general viewpoint and context.

Keywords

Healthcare, Consumerism, Decision-Making, Covid-19