1Director, Department of Management Studies, Fatima Michael College of Engineering and Technology, Madurai, India, Email id: g.dhinesh@gmail.com
2Assistant Professor, Department of Management Studies, Fatima Michael College of Engineering and Technology, Madurai, India, Email id: geeth.mba10@gmail.com
Online published on 13 August, 2025.
Green marketing has been defined in many ways since the term first originated in 1970s and took its actual journey in the late1980s. Green marketing has been defined in many ways since the term first originated in 1970s and took its actual journey in the late1980s existence. AMA defines green marketing as the marketing of products that are presumed to be environmentally safe; it incorporates several activities such as product modification, changes to production processes, and packaging, advertising strategies and also increases on compliance marketing amongst.
Marketing, Compliance, Environmentally, Implication
