*Assistant Professor, Department of Economics, Bharathidasan University, Tiruchirappalli-620023, Tamil Nadu, India
**Research Scholar, Department of Economics, Bharathidasan University, Tiruchirappalli-620023, Tamil Nadu, India
***Research Scholar, Department of Economics, Bharathidasan University, Tiruchirappalli-620023, Tamil Nadu, India
Consumer behaviour refers to the behaviour that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect, will satisfy their need. Consumers are highly complex individuals subject to a variety of psychological and sociological needs apart from their survival needs. Needs and priorities of different consumer segments differ drastically. This study analyses the brand preference of Nestle maggi noodles by consumers. The study evaluates the quality of nestle maggi noodles availed by consumers, the media influences in consumption, the effect of the pricing policy in customer satisfaction. This study attempts to measure customer satisfaction as well as contributing to the commercial efficiency by the way of suggestions to improve its profitability in a long term business.
