ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2012
  • Volume: 2
  • Issue: 1

Unleashing the potential of “transgenders” through corporate

  • Author:
  • R. Indradevi, B Annie Monica, K Bahiya
  • Total Page Count: 26
  • Page Number: 121 to 146

*Faculty, *VIT Business School, VIT University, Vellore, Tamilnadu, India

**MBA Students, VIT Business School, VIT University, Vellore, Tamilnadu, India

***MBA Students, VIT Business School, VIT University, Vellore, Tamilnadu, India

Online published on 21 September, 2017.

Abstract

We see the world not as it is, but as we are. We think that the way we see the world is the "truth"; in reality, that's merely denial and delusion. We also think we see the world the way everyone else does, but that's another delusion. A key step forward in unleashing the potential comes from understanding that the way we see the world doesn't necessarily reflect the facts.

Therefore what is unleashing the potentials? (www.care2.com). One can do better than what he conceives of himself only when a stimuli act on him, so as to disclose his "unknown" potential (Johari's unknown quadrant) which is intangible both internally and externally. Such unleashed potentials explodes as "innovation"

"Know- known

Know what we know-but

What we don't know, we do not know"

Our paper focuses on unleashing the known humans but unrecognized in the society, by the unknown beliefs, perceived as “MARGINALISED COMMUNITY.” Among this community, we like to target more on the recognition of TRANSGENDERS (TG) in the society, which can be created by corporates as a part of their corporate social responsibility activities.

Keywords

transgender, corporate social responsibility, change management